Edit Content


Success in Your Coaching Business

Success in Your Coaching Business

Full disclosure, one of the reasons I decided to train as a coach in 2020 was related to the idea that I could potentially work less and earn more. On doing the maths, I realised my income could grow exponentially as a coach. At that time, my freelance earnings remained at a fixed level in my career as a corporate trainer specialising in leadership, communication, and DEIJB. Not only could I earn more per hour as a coach, I could also add coaching into my trainer toolbox and increase my prices.

I started my coach training studies in the middle of lockdown where my freelance paid work had drifted into a dark abyss because the main organisation I was working for took months to commit to converting my courses onto zoom. They kept thinking lockdown would soon be over! I admired their positivity, but a greater dose of realism would have been helpful too.

Not having a regular income and using my savings to pay for my coach training course was a risk. Thank goodness for the kindness and flexibility of interest-free payments at Radiant Coaches Academy! Taking this financial risk ramped up my dedication to graduating in four months. Inspired by this, just over two years later I gained my PCC, and I am currently heading deftly towards my MCC. Commitment and dedication have punctuated by coaching career from the start.

Cultivating Trust and Belief

One area that has taken me a while to conquer has been cultivating trust and belief in earning the income I deserve. Today, I can say this is the case. Of course, we live in a comparison-heavy world and there are things my peers have that I have not. They own a home and a car, take several package holidays a year, have a collection of media subscriptions, and shop in higher end supermarkets. And with every single one of them their work/life balance is more Work than Life. My balance has been on-point for over a year; producing a fine mix of being busy and relaxing with my family and friends. And from my coaching company’s conception, I programmed in health and wellbeing as part of my business plan.

If you plot today’s successful work/life success on a timeline, it is exactly one year after securing my PCC, which put like that, makes sense. Not only does it take time for me to inhabit my true coaching self, but it also takes those around me a while to conceptualise me as Coach. My early Facebook friends have seen twelve years’ worth of a differing professional roles, some paid and some voluntary. It has taken time to help them understand that coaching, coach training, coach mentoring, coaching supervision (all things coaching!) are part of my passion now.

And last month I earnt three times the amount of my average month. It felt like I had reached a new level in a computer game! I have never had to postpone a new client’s start date, but this month as the success continues, I have had to do this several times. But what is the magic formula?

Commitment and Patience

Showing up regularly, in a number of ways shows your potential clients that you are reliable and dependable. And ensure you give a nod to your latest offering, in all that you do.

What this has looked like for me:

  • Daily posts on Instagram
  • Three weekly posts on TikTok
  • Weekly book reviews on IG LIVE
  • Weekly talks in my Facebook Group
  • Weekly IG LIVE interviews
  • Monthly podcast hosting and guesting
  • Monthly free group coaching
  • Monthly mailouts including a blog

Some of these pursuits have lasted several months, some for three years and counting. In each area, they have generated new clients. It is worth noting that some clients have contacted me a couple of years after first meeting me. Which demonstrates the value of patience.

Cultivating Patience

Building a successful coaching practice takes patience. And if this is an area you need help with, you are in luck as I have ideas! The core of cultivating patience is that we need to alter our relationship with Time.

  1. Mindfulness Meditation: Mindfulness helps reduce stress and anxiety, promoting a calm and patient mindset. It allows us to stay present and not get overwhelmed by future uncertainties.
  2. Regular Physical Exercise: Exercise releases endorphins, which improve mood and reduce stress. A healthy body supports a healthy mind, fostering patience and resilience.
  3. Gratitude Journaling: Focusing on gratitude shifts our mindset from what we lack to what we have. This positive outlook can help us remain patient and appreciative of the progress we are making, even if it seems slow.
  4. Visualization Techniques: Visualization helps reinforce our commitment and patience by creating a mental roadmap of success. It keeps us motivated and focused on the journey, not just the destination.
  5. Connection with Nature: Nature has a calming effect on the mind and body. It can help reduce stress and anxiety, fostering a sense of patience and perspective. Being in nature can remind us of the natural rhythms and cycles of growth, reinforcing the understanding that success takes time.


I firmly believe that your clients ARE watching and listening to you, they ARE heading your way. This can be an exercise in playing the long game, while taking actions now that get your message out there. These could be a number of things, including:

  1. Free workshops
  2. Doing a TED Talk
  3. Connections on Facebook
  4. Instagram posts and LIVES
  5. Guesting on Podcasts

All of the above avenues have generated long-term clients for me in the last two months. And some of those clients have been waiting three years for the right moment in their lives to access coaching  with me! Keep committing to showing up, continue to find creative ways that sustain your motivation, and cultivate that patience muscle. And review your prices and your offers every six months. Read more about this in the Pricing Your Coaching Offerings.


Brené Brown defines Hope as a function of struggle. She says hope is not an emotion but a cognitive, behavioural process that we learn when we experience adversity, when we have relationships that are trustworthy, and when people have faith in our ability to get out of a jam. It is a way of thinking made up of goals, pathways, and agency.

If we take all of her points, we can break it down into building resilience, action planning, and consistency. These areas can be supported in a coaching container. Coaches need coaches, and never more so than when we are levelling up our business. Check out the free sessions that Radiant Coaches Academy offers here.

Associated links:

Ali Hendry (she/her) is a Certified Holistic Life Coach (PCC) working with individuals, duos and groups. She specialises in relationship coaching, DEI consultancy, and public speaking training. Ali is course director on an ICF Relationship Coaching Specialty, co-director on an ICF DEIJB Coaching Specialty and TEDx Speaker (Survivor’s Guide to Jealousy). www.alihendry.co.uk @alihendrycoaching 

Ready to take the next step in your coaching journey? Whether you’re interested in becoming a certified life coach, exploring holistic coaching, or specializing in health and wellness coaching, we have the right program for you. Check out our ICF accredited programs to become a certified coach in various niches such as business coaching and life coaching. Start your path to success today!



Receive Our E-News

Learn About Our Trainings, Publishing and Retreats!

Sign Up Here

Interested in Registering or Learning More About Radiant Coaches Academy?

Fill out this form to gain access to program details, register for the program, or speak with us directly!