The coaching industry has grown at warp speed, and it continues to do so with no signs of slowing down. As greater numbers of people enter the field as professionals and clients seeking support and guidance in reaching their goals, it’s more important than ever for coaches to choose a niche.
A niche is a specialty—a specific area in which you’ll coach people. The good news is that there are specialties to meet almost any need you can think of: health and wellness, marketing, relationships, family, career, love, marriage, divorce, confidence, productivity, performance … the list goes on and on.
Choosing a niche or specialty will help you market more effectively to your clients so you can build your business, and it will also help you better serve your clients. In this article, we outline the three main types of coaching, under which most niches fall. They are life coaching, wellness coaching, and business coaching (also often called executive and/or corporate coaching).
And be sure to read to the end, because we’re also sharing a resource we designed to guide you through a process that will help you determine which specialty might best fit your natural strengths and skills!
In general, life coaches support clients who are seeking a greater sense of fulfillment and/or purpose in their personal lives. They guide their clients in defining their values, creating goals based on those values, and then, taking measurable actions to achieve those results. Specialties that fall under the life coaching category include relationships, family, marriage, confidence, behavioral patterns, emotions, and more.
As a life coach, your aim is to support your clients in defining their core values and then creating real, lasting transformation that empowers them to live those values so they feel purposeful and deeply happy.
People looking for wellness coaches typically desire to make important health-related changes. They often need support in identifying daily habits they employ currently, and in replacing those habits with new, healthy ones. Many people seek wellness coaches after they have a serious injury or illness, or when they want to lose weight, feel better, or even when they’ve signed up for a specific event (like a marathon or triathlon). Specialties that fall under the wellness coaching category include fitness, nutrition, and behavior. They can go beyond “just getting by” and actually achieve vibrancy.
As a wellness coach, your aim is to support your clients in going beyond “just getting by” and actually achieve lasting lifestyle changes and vibrancy.
Business coaching, also sometimes called executive or corporate coaching, often happens in the workplace and is related to productivity, performance, or career goals. Sometimes, a corporation will hire a coach to improve a team’s productivity or mindset. Individuals may hire business or executive coaches to help them define and traverse a career path that leads to more fulfillment, better pay, or another specific career-related goal. An entrepreneur may hire a coach to help her define the steps she needs to take to get the specific business results she wants.
As a business coach, your aim is to support your clients in identifying what they want and creating those results in terms of business or career success.
In conclusion …
With so many choices out there when it comes to coaching specialties, choosing a niche can feel a bit overwhelming. But again, we can’t overstate the importance of doing so—because it’s invaluable for your clients and for you, as a business owner.
Holistic coaching, coaching designed to guide clients as they bring all areas of their lives—relationships, money, health, career, etc.—into alignment, can complement any specialty and allow you to serve your clients at the highest possible level. That’s what we specialize in at Radiant Coaches Academy, a division of the Radiant Health Institute. To learn more about the Holistic Coach Certificaation program download our career pack here.